Be inspired, Be different


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Our Story

Who are the people behind This is our Story.

Once upon a time, two women from the worlds of fashion, design and advertising decided to set up a fashion store selling beautiful clothing by exciting new designers at affordable prices.

Joanne and Christine literally scour the Globe looking for emerging designers. “Our travels have taken us from our base in London to Rio, Marrakech, Milan, Paris, Hong Kong, Miami, L.A. We use our industry contacts to identify hot new talent with our Stylist hand-picking the best pieces, her eye very much on the latest trends.” is evolving into an online destination for those looking for new and unique labels rather than mass market fashion.
We hope you find something you love.

Joanne and Christine.