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Our Story

Who are the people behind This is our Story.

Once upon a time, two women from the worlds of fashion, design and advertising decided to set up a fashion boutique offering beautiful stylish clothing at affordable prices.

Joanne and Christine literally scour the Globe looking for unique labels. “Our travels have taken us from our base in London to Rio, Marrakech, Milan, Paris, Hong Kong, Miami and L.A. is evolving into an online destination for those looking for new and unique labels rather than mass market fashion.
We hope you find something you love.

Joanne and Christine xx